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You could even offer a coupon discount to start the new year. 1. No list yet? Email marketing remains highly effective for small businesses. As you gain experience with email marketing, you’ll be able to experiment with different tactics to see if small changes can impact your results. Business News Daily got in touch with business leaders and expert marketers to find out the best way to use LinkedIn marketing to grow your business. Bring the fall spirit to your online store or website. It is easy to reach hundreds or thousands of people around the world with a single email. Once you have an email marketing tool in place (many are inexpensive or even free), experiment with emailing out newsletters (with your sleek new blog posts), and other promotions to your database. Email Marketing Strategy. Small Business Saturday may look a little different this year with potentially fewer in-person shoppers, but with the right Small Business Saturday marketing plan, you can still make it a success.
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